The Army came under criticism by some commentators last year for adverts which aimed to emphasise the diversity of the armed forces. £9.21 Per Hour + This role is shift work, full UK licence is desired not essential. Within the advert, potential recruits are shown at home or work, with others calling out their stereotypes. The 1,500 new recruits accounted for 16 per cent of the overall target for the 2019/2020 recruiting year. We continue our new podcast series by looking into the British Army’s recruitment campaign ‘This is Belonging’. Boris Johnson poised to seal Brexit trade deal, A celebrity-filled performance of ‘Twas the Night Before Christmas from Prince Charles and friends. It is the third campaign of the 'This is Belonging' series, showing the essential skills needed in Army recruits, such as compassion, self-belief and focus. Army jobs has over 100+ roles to explore, from combat to engineer, medical or IT. Speaking in October, the Deputy Chief of the Defence Staff, Sir Mark Poffley, said that in the three months to August, the Army had recruited just 10% of the officer recruits and 7% of the other ranks it needed for 2018-19. The British Army’s new recruitment campaign under the call “Find Where You Belong” has prompted mixed reactions online. We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. One of the new posters shows a montage of six images which together form a heavily made-up face. The best just got better.". Should National Service Be Introduced For Young People In The UK? Launched in 2017, the campaign, which showed the camaraderie of army life, had a simple objective – widen the recruitment pool by moving the message away from guns and tanks to images of more human experiences. Another has a collection of images showing a very toned and muscular body. “The latest Army recruitment campaign reflects these unique opportunities and I hope it will build on the success of last year’s campaign, which led to a record number of applications in recent years.”. Research has also shown only eight per cent of the army’s target audience has a friend or family member serving in the army today which further complicates recruitment. One of the posters in the Army's new recruitment campaign. We rely on advertising to help fund our award-winning journalism. But how does it compare with previous recruitment drives? At the start of 1914, the British Army had a reported strength of 710,000 men including reserves, of which 247,432 were regular troops, also including 80,000 regular troops formed as the British Expeditionary Force. The British Army has launched an advertising campaign in a renewed effort to increase the size of the depleted force. In 2016, the Army commissioned research that suggested 18-35-year-olds were spending an average of three-and-a-half hours on video games and social media. Retired Colonel Richard Kemp said the new £1.6m campaign would not solve the Army's "recruiting crisis". The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people. The campaign also features Kitchener-style illustrations of soldiers with stereotype labels which will be featured as billboards and outdoor advertising around the UK. The tag line says: ‘confidence can be built for a summertime, or it can last a lifetime’. The British Army has unveiled its latest recruitment campaign after struggling to get new recruits through the door last year. LONDON — "Snowflakes," "phone zombies," "binge gamers" and "me me me millennials" are the focus of the British army's latest recruitment campaign. 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